EYESHADOW

While there are rigid rules when it comes to foundations, it is with your eye color that you can allow your creative side to take flight. Your eyes are the focal point of your face. Be sure that your eye makeup techniques and choice of colors are most flattering to your eye shape and color. With eye color you can create the illusion of new shapes and sizes. Always keep in mind that light colors highlight and dark colors shrink or recede. Sacha’s powder eyeshadows come in singles or easy to use, color coordinated trios. Our cream eye shadows are available in duos. All Sacha Eye Shadows are highly pigmented. Simply put, the shade you see in the container is what you will see on your eyes. When applying eyeshadow sweep the lightest shade over the entire area from lash line to brow. This shade will be your base color and is to your eye, what your foundation is to your face. It will hold your color and prevent creasing.

TIP: On days when you are really pressed for time, apply the base color to the eye then skip to mascara and you’re done.

After applying your base color, apply a medium shade on the lower lid. This is the part of the eye that most women apply eyeshadow. Blend into your base shade. A third color can then be added. Use a deep, dark shade to create depth. Apply this shade along the lash line, and at the outer corner of the eye, emphasizing the crease of the eye and brow bone. Blend well. This is your accent shade and when used can create a more defined eye. How you apply this contour shade can help eyes look bigger, smaller, wider set or closer together. The key is to blend so well that attention is still drawn to your eye, not your eye makeup.

For eye shadow that looks “just applied” for hours. First, base your eyelid with Sacha’s Kamaflage Cover Cream in a shade that matches your skintone. Next, apply a neutral shade of eye shadow or a color nearest your skin color over the Cover Cream. The process of the powder adhering to the cream will create a smudge resistant base for your eye shadow. It will last forever. Sacha’s powder eyeshadows can be used wet or dry. Dampen your brush or applicator and create your own liquid eyeliner in any of Sacha’s vibrant colors. Wet application of Sacha’s eyeshadows serves to intensify the color. Sacha’s cream eyeshadows can be used as a single color or with the coordinated duo shade. These cream eyeshadows can be coordinated with our powder shadows, so that a cream eyeshadow can be used as an under base with a matching powder shadow as a sealant. The best applicators for any cream eye shadow are your fingertips. For extra glamour, use Sacha’s shimmering, iridescent Satin Powders to highlight your eyes. With our Satin Powders it is easy to transform your day makeup into a glamorous night look.

TIP: When applying eyeshadow to the crease of the eye, keep your eyes open and slightly tilt your head backward. This will enable you to better see the shape you are creating and allowing the shadow to go into the crease.

TIP: For more mature skin use iridescent shades sparingly.

TIP: If you have puffy eyelids do not use iridescent or frosted shadows in light colors or white. Use softer, matte colors.

Kamla Regrello

Head Makeup Artist

Sacha Cosmetics