CHEEKS (BLUSH)

Sacha’s exquisite blush adds warmth or color to the face. The look most women want to achieve is that of a warm, natural glow. Blushers are available in powder, cream or liquid and in a wide variety of tones. Liquid and cream blush should be applied before powder. Generally most women prefer to use a powder blush as it is much easier to apply. For easy application, sweep blush downward from the ear to mid-cheek, beginning in line with the top of the ear and ending at the end of the apple of your cheek. It is best to choose colors that are close to your skin tone.

TIP: Always remember less is best.

TIP: Be sure to do the blush test. Once you are done with your entire makeup stand back, look in the mirror. Check to see if your face is ‘balanced’. You should have on just enough blush to make you look as though you are blushing. If you have on any more than that you need to tone it down.

TIP: To soften blush apply some powder over your blush. In the evening you have a little more liberty and so you could go a bit heavier according to the look you wish to achieve.

Our Satin Powders in Golden Bronze and Candy Floss can be used as

blushers and are ideal for night-time glamor.

Kamla Regrello

Head Makeup Artist

Sacha Cosmetics

EYEBROWS

Makeup artists will tell you, eyebrows can make or break your face. Eyebrows serve as a natural frame for your eyes. They move with your every expression to emphasize what you say and how you feel. Begin by brushing brows with a brow brush. To measure your brows, hold a pencil vertically along the outer corner of your nose to the inner brow. If your brow line overlaps onto the bridge, remove the excess hair. If the brow falls short, pencil it in. To find where your brow should taper or end, hold the pencil from the outer corner of the nose across the corner of the eye to the outer brow. The brow should end at this point. Brows can be filled in to alter or emphasize. Brow pencils or brow powders can be used.

TIP: Always use a brow color that is as natural looking as possible. The main objective is to define not create over-powering brows. To fill in, comb first, then use feather like strokes with your pencil to fill in. To create a more natural look, comb again after applying the pencil.

TIP: When using a brow definer or brush on brow, the same method is used. Comb, apply with a brush and then comb again. Sacha’s Dark Brown Single Eyeshadow is excellent for darker brows.

TIP: When using powdered brow color, use a harder bristled angle brow brush and draw tiny hair-like strokes. When using a brow pencil, maintain a sharp edge and use the same technique as the brush. You may use a disposable mascara wand to soften. The trick is comb, apply, comb.

TIP: If your brows are low or close to the eyes, bleaching them can “open up” the face.

EYELINER

The eyeliner market is extremely saturated with many brands offering a variety of options in terms of color, texture, and type. Most companies offer pencil, liquid, felt tip and cake eyeliners. The tissue of the eye area is extremely delicate, therefore when choosing an eyeliner pencil be sure to select one that is soft enough to glide easily. This is one aspect of makeup application that not only takes practice but an extremely steady hand. Pencil eyeliners tend to be quite popular because they are easier to control and also can give the look that you want to achieve. Liquid eyeliners on the other hand require more practice. They create precise lines once applied with enough control. The new kid on the block - felt tip liners – are quite similar to liquid eyeliners in consistency and offers the user a bit more control. Cake eyeliners, traditionally used by professionals are now becoming very popular. A new trend is to use eyeshadows as eyeliners. The advantage of this that you have so many more colors with which to line. For wide set eyes, emphasize the inner corners of the eyes. For close set eyes, emphasize the outer corners, keeping the inner corners highlighted. For drooping eyes, turn the outer end of the liner in an upward direction.

TIP: When using an eye pencil, open your mouth slightly to relax the eye muscles. It will make lining a lot easier without having to pull or tug at your lid.

TIP: Apply eyeliner as close as possible and even into the lashes to avoid the white line you sometimes get when liner and lashes don’t connect.

MASCARA

Next to lipstick, mascara is your most effective makeup tool. It is a great eye opener that emphasizes the lashes. Apart from the obvious choice of color, many brands promise to thicken, lengthen, darken, volumize and condition your lashes. They are also available in waterproof and regular formulas.

Using a proper application technique when applying mascara is extremely important to achieve a finished look. You must ensure that the mascara covers the lashes from the root to the tip of the lash.

For your upper lashes, wiggle the mascara wand back and forth at the base of the lashes to deposit color before rolling the brush through your lashes. Coat lashes from the very base to the tips with full strokes. This method creates a thicker looking lash with the ends separated and the base well defined. Hold the wand vertically when applying mascara to lower lashes, running this from side to side. Be extremely careful as to avoid smudging the under eye area. When applying more than one coat, combing through lashes between coats will help prevent clumping. Sacha’s Clear Mascara can be used to create a natural effect or on the brows for extra control.

TIP: If your mascara is new and the deposit on the wand is plentiful, tissue off the wand before applying to prevent smudging.

TIP: To get more product on the mascara brush try twirling the brush. Pumping it will cause the product to dry out sooner.

TIP: Try experimenting with different colors of mascara – maybe brown, navy or green.

Kamla Regrello

Head Makeup Artist

Sacha Cosmetics

EYESHADOW

While there are rigid rules when it comes to foundations, it is with your eye color that you can allow your creative side to take flight. Your eyes are the focal point of your face. Be sure that your eye makeup techniques and choice of colors are most flattering to your eye shape and color. With eye color you can create the illusion of new shapes and sizes. Always keep in mind that light colors highlight and dark colors shrink or recede. Sacha’s powder eyeshadows come in singles or easy to use, color coordinated trios. Our cream eye shadows are available in duos. All Sacha Eye Shadows are highly pigmented. Simply put, the shade you see in the container is what you will see on your eyes. When applying eyeshadow sweep the lightest shade over the entire area from lash line to brow. This shade will be your base color and is to your eye, what your foundation is to your face. It will hold your color and prevent creasing.

TIP: On days when you are really pressed for time, apply the base color to the eye then skip to mascara and you’re done.

After applying your base color, apply a medium shade on the lower lid. This is the part of the eye that most women apply eyeshadow. Blend into your base shade. A third color can then be added. Use a deep, dark shade to create depth. Apply this shade along the lash line, and at the outer corner of the eye, emphasizing the crease of the eye and brow bone. Blend well. This is your accent shade and when used can create a more defined eye. How you apply this contour shade can help eyes look bigger, smaller, wider set or closer together. The key is to blend so well that attention is still drawn to your eye, not your eye makeup.

For eye shadow that looks “just applied” for hours. First, base your eyelid with Sacha’s Kamaflage Cover Cream in a shade that matches your skintone. Next, apply a neutral shade of eye shadow or a color nearest your skin color over the Cover Cream. The process of the powder adhering to the cream will create a smudge resistant base for your eye shadow. It will last forever. Sacha’s powder eyeshadows can be used wet or dry. Dampen your brush or applicator and create your own liquid eyeliner in any of Sacha’s vibrant colors. Wet application of Sacha’s eyeshadows serves to intensify the color. Sacha’s cream eyeshadows can be used as a single color or with the coordinated duo shade. These cream eyeshadows can be coordinated with our powder shadows, so that a cream eyeshadow can be used as an under base with a matching powder shadow as a sealant. The best applicators for any cream eye shadow are your fingertips. For extra glamour, use Sacha’s shimmering, iridescent Satin Powders to highlight your eyes. With our Satin Powders it is easy to transform your day makeup into a glamorous night look.

TIP: When applying eyeshadow to the crease of the eye, keep your eyes open and slightly tilt your head backward. This will enable you to better see the shape you are creating and allowing the shadow to go into the crease.

TIP: For more mature skin use iridescent shades sparingly.

TIP: If you have puffy eyelids do not use iridescent or frosted shadows in light colors or white. Use softer, matte colors.

Kamla Regrello

Head Makeup Artist

Sacha Cosmetics